"Amazon has a robust CDN, an existing advertising network, and a successful online retail property. So, it is in a position to monetize that box in ways that no other consumer electronic maker or online video service can currently match," Brett Sappington, director of research at Parks Associates, told CBS News in an email.

"At the same time, having these benefits is no guarantee of success. Google also has an ad network, CDN, and successful video business (YouTube), yet was unable to find success with its GoogleTV offering," Sappington added.

Amazon also unveiled Fire game controller, which will retail for $39.99 and come with 1,000 Amazon coins. Fire TV will come with the popular video game "Minecraft." Games on Fire TV will cost and average of $1.85, and Amazon says it will also be developing games with Amazon Game Studios.

From the article, "Amazon unveils video-streaming device Fire TV' by Chenda Ngak.

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