"My sense is that consumers have been very happy with the pricing model Amazon has established," Kurt Scherf, vice president and principal analyst with Parks Associates, told MacNewsWorld.

"It's very easy to compare an Amazon digital title with hardback or paperback, and I think that's part of the reason why Amazon has had the success it has had," he added.

From the article, "Amazon Wrangles Publishers as iBookstore Grand Opening Looms" by Katherine Noyes

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