The common denominator for the existing services is that they cost money, limiting their adoption. AT&T and Verizon Wireless charge $15 per month for 10 channels. Sprint bundles MobiTV with some high-end plans and charges $9.99 per month as standalone service.

Research director John Barrett at analysis firm Parks Associates points to the fees as a problem, and recommends that operators provide free content.

"A free taste would go a long way in making the consumer case for mobile TV," he wrote in a recent report. "Mobile TV services have taken off in Japan and South Korea, where service is offered free of charge. In Italy, where additional fees have been the norm, usage has been limited."

From the article, "Analog TV shutdown kills free cell-phone TV" by Peter Svensson

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