Apple’s set-top box — through which users can stream content from Netflix and iTunes — has been successful. It’s a possibility that the product Siegler is referring to could be a souped-up version of Apple TV. A recent study by Parks Associates showed that Roku has pulled ahead of Apple in the streaming devices market, but overall demand for streaming devices is expected to continue growing. An update to Apple TV could be what Apple needs to put itself back in the lead for set-top box sales.

From the article, "Analyst: Apple to Release “Television Product” by November" by Jacqueline Sahagian.

Next: Apple Dominates Consumer Electronics Shoppers’ Wish Lists
Previous: AmEx Rolls Out Online Corporate Payment Platform and 4 Dow Drivers Making Waves

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.