Kurt Scherf, vice president and principal analyst at Parks Associates, said he believes the integration of Google TV into devices like a Blu-ray player eventually will be a good fit for consumers looking to add entertainment power without adding more boxes, but agrees that the price is critical.

"I actually like the idea of having the Google TV embedded into a device that I'm likely to buy anyway, which is a new Blu-ray player to replace my existing DVD player," Scherf said. "The challenge for this model is simply that Blu-ray players themselves are so darn inexpensive. Sony doesn't have a prayer of selling many Google-capable Blu-ray players at $399 or even $299 when standard BD players are going for under $100."

From the article, "Analysts: Google TV's likely a holiday flop, but with great promise for the future" by Jim O'Neill

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