Android TV "certainly shows Google's character as an organization," Brett Sappington, director of research for Parks Associates, told LinuxInsider.

"I don't know of any other organization that would take three tries to get it right," Sappington said. "Google embraces risk more than other organizations do."

The challenge is getting the mix of user interaction and ease of use right, he added.

"New interfaces are always difficult because consumers always go back to what they know," Sappington explained.

On the other hand, "Google has to do something like that in order to carve out its own niche in marketplace," he concluded. "It has so many advantages, but I think that the new interface and how consumers take to it will be a key to its success."

From the article "Android TV Pegged for June Appearance" by Katherine Noyes.

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