“It’s a technique worth trying,” says Jennifer Kent, a senior analyst at market researcher Parks Associates. “Mobile payments have had a difficult time getting traction with consumers.”

A possible Apple rewards program could offer discounts with participating retailers or points to make free purchases from Apple’s popular iTunes stores. Apple said it isn't collecting transactional data from Apple Pay, so rewards might work through partnerships with retailers or credit card issuers. Apple has 800 million iTunes customer accounts with a credit card on file, the company said in April.

From the article, "Apple could offer loyalty rewards for mobile payments" by Aaron Pressman.

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