Apple has long been the most-desired brand for tablets, smartphones, MP3 players, and streaming media devices on US shoppers' holiday lists. And, for the first time, the company also got ranked as the top brand for desktops this year, according to data from market researcher Parks Associates.

"Apple topped the list of intended brands for desktop purchases for the first time this year," John Barrett, Parks Associates director of consumer analytics, said in a statement Wednesday. "In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories."

Steadily moving up the list for desktop brands, Apple was in third place in 2011. In 2012, it displaced Hewlett-Packard for second place; and now, it has conquered Dell for first place. Parks Associates got its data for this year's most-desired brands from a national survey of 2,500 households in this year's fourth quarter.

From the article, "Apple desktops overtake Dell on shoppers' holiday wish lists" by Dara Kerr.

Next: Apple's very happy holiday season
Previous: Hulu Plus joins the Google Chromecast crew

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.