Saturday, December 07, 2013

Apple iPad Trade-Ins Spike Over Black Friday Weekend

In yet another sign that Apple (NASDAQ:AAPL) will likely have a highly successful holiday shopping season, online trade-in site Gazelle reported that it saw a massive spike in the number of iPad trade-ins for cash over the Black Friday and Cyber Monday weekend. The unusually high trade-in levels suggest that many Apple users are planning to replace their older iPads with one of Apple’s recently released models.

“I think this is going to be a great quarter for Apple and we’ll see the results in a couple months,” added Ganot. Ganot’s perspective on Apple’s December quarter sales is also supported by recently released data from market research firm Parks Associates. According to Parks Associates’ research, Apple is currently dominating seven key categories of planned holiday purchases in consumer electronics, including tablets.

From the article, "Apple iPad Trade-Ins Spike Over Black Friday Weekend" by Nathanael Arnold.

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