Expectations have been rising for an revamped Apple TV, a set-top box that has seen few significant updates since its release in 2007. Although Apple has yet to hammer out deals for a long-awaited television service, analysts say the company is poised to overhaul the hockey-puck-sized device.

The device is expected to gain an App Store and an interface that allows users to make requests through the Siri digital assistant and search for specific programs and movies across apps. The company may also discuss the device's role as a hub for gaming.

"It's a big day for the big screen!" Apple Senior Vice President Eddy Cue tweeted before the event.

Nearly 20 percent of U.S. broadband households own at least one streaming media player, and Apple has a long way to go in the market, according to data from research firm Parks Associates.

Roku is the leader in streaming media boxes, accounting for 34 percent of all streaming devices sold in the United States in 2014, according to data from research firm Parks Associates. Google Inc's (GOOGL)Chromecast and Amazon.com Inc's (AMZN) Fire TV were next. The Apple TV box came in fourth.

From the article "Apple Refreshes Watches, Unveils New iPads" by Fox Business. 

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