Streaming also is a very important strategic move to place the Apple TV at the center of people's homes.

The other features of the device (apps, games, home control center) all add up to make it uniquely suitable to this function. As such, it will bring the Apple ecosystem to more and more people, as described here.

An April 30 Parks Associates press release noted:

"The paradigm is changing, thanks to the growing amount of online and OTT content available to connected CE, which has allowed streaming media devices to carve out a key niche in the connected home," said Barbara Kraus, Director of Research, Parks Associates. "With the popularity of content streaming, CE manufacturers must innovate to create unique user experiences."

Apple most certainly is innovating here.

From the article "Apple Streaming - Potentially Worth Billions To The Bottom Line" by J. M. Manness.

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