More than a quarter of US broadband households will have a streaming media player by 2015, and by 2017 there will be nearly 50 million streaming media players sold globally, according to Parks Associates.

ParksThe firm has found that a full 10% of US broadband households have purchased a streaming media device - be it a set-top box (STB) or dongle/stick - in the first three quarters of 2014, already matching total sales from 2013.

Roku is still the leading brand with 29% of sales, but Google Chromecast (20%) has supplanted Apple TV (17%) in second place. New entrant Amazon Fire TV is in fourth place with 10%. Consumer content choices are also increasing, with Showtime and Sony planning to launch their own OTT video services to compete with Netflix and HBO.

From the article "Apple TV fades away in streaming video player market" by Michelle Clancy.

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