In this area Apple's reputation for making things easy to use gives it an advantage. Moving digital content—photographs, music, videos—from computers to television sets is “the crux of it all”, says Kurt Scherf of Parks Associates, a consultancy. Technology giants such as Microsoft, Sony and Cisco sell products that do it, but are so fiddly that hardly anyone bothers. Apple's new box, if it works as billed, promises to be different: it has a tiny and simple remote control, with one button and one wheel.

From the article "Apples for couch potatoes."

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