While prepaid looks attractive, switching isn't always easy because, in part, people often have multiple users on their account. Carriers have made group plans more attractive—AT&T has said that 90% of their customers are either on a family, shared-data or business plan.

There are further drawbacks to prepaid. Harry Wang, director of mobile research at Parks Associates, says that customers tend to get what they pay for, and service quality can be a factor when it comes to prepaid service.

Verizon Wireless, for example, only allows prepaid access to its 3G network and not its more modern, high-speed LTE network.

From the article, "Are Wireless Prepaid Plans Best?" by Thomas Gryta.

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