"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month", said Brett Sappington, director of research for Parks Associates, in a research note. The controversial approach to home internet limits how many gigabytes customers can use in the comfort of their home Wi-Fi network, similar to a mobile phone plan.

From the article "AT&T Boosts Data Caps For Home Broadband Plans" by Carlos George.

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