It’s not just time. “Camelot” players also spend more money. The average social game on Facebook succeeds in getting between 2 percent and 5 percent of players to spend money on the game, according to Pietro Macchiarella, an analyst with Parks Associates. Most pay to get special powers to advance faster in the games or to customize their games or avatars with virtual items.

“Kabam has managed to take a good spot in this niche,” said analyst Macchiarella, but “I expect more companies to compete in this space in the future.”

From the article, "Attracting hard-core gamers on Facebook" by Alex Pham, Los Angeles Times

Next: Connected homes’ expected to converse with computers, phones

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.