Last week, Parks Associates released an infographic illustrating the top digital health consumer activities of U.S. broadband consumers over the past 12 months. Based on the key findings from a survey fielded to heads-of-broadband-households in the U.S. in Q4 2013, the survey found:

- 38 percent of consumers looking up health information online

- 22 percent of consumers are using a device to track their health patterns

After Matthew Holt at Health 2.0 expressed concerns that their figures stated above were too low in comparison to Pew Research’s Health Online 2013 report finding of 72 percent of consumers looking up health information online, Parks Associates decided to drill down a little further to provide more context behind their survey methodology.

From the article "Average Frequency of Digital Health Consumer Activities" by Jasmine Pennic.

Next: Connected Digital Fitness Trackers Will Top 22 Million in 2014
Previous: Infographic: Top Digital Health Consumer Activities of U.S. Households

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.