ADT's new ads come as telecom companies reduce advertising spending on their security products, according to a Morningstar report last month.

The threat remains, however. Telecommunication companies are taking more than 20 percent of new subscribers in the professionally monitored security market, according to market research firm Parks Associates. More broadly, 25 percent of all security systems installed in the last year were self-installed.

From the article "Backed by ad campaign, ADT sees end to customer losses" by Lewis Krauskopf.

Next: U.S. startups aim to help seniors 'age in place'
Previous: ADT faces skeptics as it expands security offerings to businesses

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.