The Blockbuster OnDemand service will be integrated into new Blu-ray players, home theater systems and high-definition televisions sold in the fall, and some 2009 models can be updated to be compatible. People with the right hardware will be able to access both Netflix and Blockbuster services. Not everyone is convinced that consumers are clamoring for yet another way to rent movies in their homes.

"These products become like the kids' Christmas toys. They're fun for a couple of weeks," said Kurt Scherf, an analyst with Parks Associates in Dallas. "But because of the ability to get video-on-demand movies from so many other sources -- like the cable service, like Netflix -- they fade into the background."

From the article, "Blockbuster's OnDemand to become more accessible" by Dawn C. Chmielewski

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