Some Internet privacy organizations think this effort doesn’t go far enough and research has found that three years on, only a small percentage of consumers know about AdChoices.

Parks Associates, a market research company, showed that from 2011 to 2013, consumer awareness of the icon rose only one percentage point — from five to six percent, said Heather Way, an analyst at Parks Associates.

From the article, "Blocking the World’s Advertising Annoyances."

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