According to Heather Way, analyst at Dallas-based market research firm Parks Associates, the proposed merger reinforces her latest projections: While spending on interactive TV ads will amount to a mere $49 million in 2009, she says, she sees the sector expanding exponentially over the next few years, exceeding $4 billion by 2014-assuming the successful rollout of Canoe Ventures' national advanced TV platforms. (Canoe is a consortium of six cable operators: Comcast, Time Warner Cable, Cablevision, Cox Communications, Charter and Bright House Network.)

From the article, "Brave New Targeted World?" by Steve McClellan

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