“If Americans are wedded to their TVs, Europeans are just dating,” said John Barrett, Director of Research at Parks Associates. He adds out that while UK adoption rates are strong by European standards, they still fall behind the US, where over 40% of broadband households now own a DVR. “Europeans have traditionally been less enthusiastic about in-home entertainment than Americans. Pay TV, DVRs, and VoD have been harder sells as a result. These findings show how, at least in the case of the United Kingdom, we’re seeing some traction.”

From the press release, "Brits go doolally over DVRs"

Next: Parks Associates anticipates over 100mn IPTV households globally by 2013

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