It looks like HBO has another hit on its hands.

Some 17 percent of the 100 million broadband households in the US are “likely” to subscribe to HBO GO’s upcoming Internet-based TV service, new research reveals.

The vast majority, or 91 percent, of those currently get cable- or satellite-TV service, but roughly half said they would drop their subscription if they could get HBO without a cable package, according to a Parks Associates study released Thursday.

HBO announced in October it would launch an over-the-top service in the US this year, allowing customers for the first time to watch shows like “Girls” and “Game of Thrones” online without a cable subscription.

From the article "Broadband households eager for cable-free HBO."

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