New reports from Parks Associates say that the broadband consumer market will reach 24 million subscribers in four years, stating the obvious: that the Internet revolution is proceeding faster than most market watchers predicted.

Among the highlights of the Parks Associates research:

    * Household PC penetration will reach 71% by 2004 and household Internet penetration will reach 67% by that time. This latter figure represents a 72% increase from 1999’s penetration rate of 39%, researchers note.
    * At the end of September, more than 1.3 million U.S. households subscribed to some type of broadband Internet service (cable modems, DSL, satellite-based Internet access or broadband fixed wireless) with cable modem service claiming about 1 million of those subscribers.
    * The 24 million broadband Internet homes projected for 2004 accounts for 34% of all online households and 50% of residential Internet access revenues estimated for that year.
    * Of the 24 million broadband Internet households in 2004, 47% will use cable modems, 45% will employ DSL, and 8% will use a satellite or wireless service.

From the article "Broadband Residential Market Nabs 24M users by 2004."

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