Speaking on one "Super Session" panel, industry experts expressed confidence that most, if not all, of the major broadcast networks, cable networks and other programmers will use the Internet and broadband lines to introduce direct-to-consumer services over the next year. The big question appears to be who will go OTT when, not whether they will go at all.

"As soon as the first dominoes started to fall, everyone realized that if I don't get in now, there may not be a market for me to get into," said Brett Sappington, director of research for Parks Associates . Due largely to this concern, he and the other three panelists said they expect the OTT market momentum to grow over the next 12 months, as the big media companies scramble to claim their slice of the market.

From the article "Broadcasters Eye OTT Bonanza" by Alan Breznick.

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