Streaming media devices are gaining in popularity, and Roku is still the king of the market.

According to new data from market researcher Parks Associates, Roku's lineup of gadgets is the most popular here in the U.S., accounting for 29 percent of U.S. streaming device sales in the first three quarters of the year, though the company's share dropped considerably since last year. Roku has held the top spot since at least 2012.

Google Chromecast took second place with 20 percent of sales, pushing Apple TV $289.95 at Amazon back to third place with 17 percent. Amazon Fire TV $199.00 at Amazon, a new entry to the category, took fourth with 10 percent.

Last year, Roku accounted for nearly half of streaming media players purchased in the U.S., while Apple had 26 percent. Both Roku and Apple have seen their shares decline with the launches of Chromecast $32.49 at Amazon and Fire TV.

From the article "Buyers Snap Up Roku as Chromecast Tops Apple TV" by Angela Moscaritolo.

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