Some 57% of digital audio listeners actually buy products online and 56% research products for future purchase, according to the Attitudes Towards Digital Audio Advertising from TargetSpot and Parks Associates. This, coupled with the fact that 60% of listeners also visit social networking sites while listening, means that the effects of properly messaging to this audience while they listen are quite profound – they are both in the purchasing funnel and creating a ripple effect by sharing with their friends, the report says.

From the article, "Buying with Net radio."

Next: Brands connect with connected TV
Previous: Net radio users get engaged

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.