Parks Associates reported that 13% of consumers have done some cord pruning, snipping off branch services and overall monthly bills in lieu of online services, with another 9% ready to do so. They say around 3.9 million Internet viewers are in the mix there.

The Parks Associates report stated that providers should improve their on demand offerings. Frankly, Time Warner Cable has a pretty good one. Much of what I can watch on Hulu shows up there as well, but not all of it. So I still need Hulu and it still saves me money since I don't pay for a DVR box.

Interestingly, Parks Associates stated that set-top boxes need to jump on the YouTube bandwagon and offer it through their service but honestly, I can't see what that has to do with anything. It's certainly not denting the cable service subscription rates.

From the article, "Cable Companies Lose Customers To Online Video, But Cord Cutting Still A Long Way Off" by Christopher Rick

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