The new white paper from Parks Associates (News - Alert) is titled “Broadband Services: The Turning Point”. It reports that subscribers with a triple-play bundle exceed the national average for satisfaction with broadband services. Premium entertainment services, premium technical support and provider-deployed home networks also have an immediate and positive impact on customer satisfaction and create a foundation for future service enhancements and higher ARPU.

According to Kurt Scherf, vice president and principal analyst at Parks Associates, broadband services are no longer measured by delivering a single service over one network to one device. Service providers help themselves by emphasizing customer support and high-quality service offerings. Moreover, service providers can leverage current service deployments and management systems to reap future benefits like reduced CAPEX and the ability to deliver emerging connected home applications.

From the article, "Cable Technology - Broadband Providers Can Achieve 15% Higher Customer Satisfaction with Bundled Services, Says Parks Associates" By Calvin Azuri

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