Consumers however expect a consistent quality of service regardless of the screen. And this is where operators can shine. A survey from Parks Research has found that consumers expect the same TV user experience throughout their home, regardless of whether the service is offered over the top (OTT), a managed terrestrial operator network, satellite or other delivery mechanism. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE device. The connected home research further found that users want all of the bells and whistles of a traditional pay-TV service within the user interface for OTT. "While some operators might see OTT delivery or use on a connected CE device as a way to offer a slimmed-down version of their user interface, consumers still expect the full-feature service and interface experience regardless of how it is delivered to the TV," said Brett Sappington, director of research at Parks Associates.

From the article, "Cable Technology Week in Review" by Tara Seals.
 

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