Monday, January 13, 2014
Cable Viewers Want Remote DVR Access
What do cable and TV company customers want that they don't have? One thing in particular: Remote access to the shows on their DVR. That's according to a survey released during International CES by research firm Parks Associates, nearly a third of customers of pay TV want the ability to watch their recorded shows on mobile devices.
“Remote access to DVR content was the most popular among pay-TV households without that service. Our research shows 31% of pay-TV subscribers want remote DVR access, while 27% are interested in TV Everywhere and 26% in personalized recommendations,” said John Barrett, director, Consumer Analytics, Parks Associates. “For these services to succeed, providers must increase awareness of their offerings while balancing cost concerns of their subscriber base.
From the article, "Cable Viewers Want Remote DVR Access."
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