Cannibalization risk aside, ignoring consumption trends could be riskier than attempting to thwart them. The average consumer is clearly more

interested in streaming than they ever have been—and if a pay-TV provider can enable it, so much the better.

Research from Parks Associates shows that 27 percent of U.S. broadband households now own a streaming media device while Internet access is near-ubiquitous at 90 percent. Also, more consumers bought a streaming media device than a Blu-ray player in the last 12 months.

"The paradigm is changing, thanks to the growing amount of [online video] and over-the-top (OTT) content available to connected CE, which has allowed streaming media devices to carve out a key niche in the connected home," explained Barbara Kraus, director of research, Parks Associates.

From the article "Cablevision Grabs the OTT Ring and Goes for It" by Tara Seals.

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