Tuesday, July 15, 2014

CBS to Aereo: talk to us, but bring your checkbook

“It’s not going out without a fight,” Parks Associates Research analyst Glenn Hower told us.

He pointed out that, before the court decision, Aereo said it had no Plan B. “Obviously, they do,” Hower said, “but it’s a very complicated Plan B.” He noted that one of the complexities is that most of the statutory licenses include DVR recording, but these probably don’t cover the kind of cloud-based DVR recording that Aereo offers.

If they do get a license, he said, “they’re not going to have a $7.99 [monthly] subscription” service, as it previously did.

This kind of offering might appeal to “cut-the-cord” types who only want a ‘Net broadband connection from some other provider, plus Aereo’s broadcast channels and limited kinds of other fare, he said, “but that’s a small market.”

From the article "CBS to Aereo: talk to us, but bring your checkbook" by Barry Levine. 

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