Since Blu-ray became the unofficial successor to DVD, a number of analysts predicted that sales of the high definition media would eventually come to offset any declines in DVD sales. Parks Associates analysts went so far as to predict that Blu-ray player sales would actually surpass most other electronics items during the next four years as they gain traction in the developing world. Analyst Kurt Scherf predicted that unit sales would climb to around 40 million by 2012.

From the article, "CES Countdown #12: Has streaming media already rendered discs obsolete?" by Tim Conneally

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