The annual carnival of the consumer technology sector that starts this week is being taken over by other industries from healthcare to cars, showing how integral technology has become to products across the board.

Stuart Sikes, president of Parks Associates, a market research firm, said the show’s expansion into other industries showed few executives could now ignore the impact of technology.
“Consumer electronics used to mean TVs and computers but now it means watches, toys, eyeglasses, cars, pill dispensers and running shoes,” he said.

“If you are a leading consumer products brand, you better be using technology to differentiate your product – which means you will likely be exhibiting at CES – if not now, then in the near future.”

Mr Sikes said that companies in the auto industry and healthcare sector needed to partner with technology companies.

“The speed by which technology companies operate is so much faster than traditional non-technology companies,” he said. “Fortunately both traditional and technology companies, with a few exceptions such as Tesla Motors, understand that partnerships are the path to success.”

From the article, "CES welcomes arrival of other industries to tech sector carnival" by Hannah Kuchler.
 

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