Tuesday, October 23, 2012
Chasm: It’s A Big Leap From Startup To Up And Running
The “crossing the chasm” dilemma is particularly relevant to the fast-growing digital health market that is estimated to reach $5.7 billion in 2015, according to a report by Parks Associates. This could mean more than 300 million body-worn wireless sensor-based gadgets by 2016, according to a report by Smithers Apex. That is a lot of blood pressure and glucose monitors with apps to track your calorie intake and exercise, and services that check on the elderly. Whoa, we are talking Grand Canyon type chasm now.
From the article, "Chasm: It’s A Big Leap From Startup To Up And Running."
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