Existing products in the market will feel the impact of Chromecast, said Brett L. Sappington, director of research at Parks Associates.

"Apple TV and Roku will become a little less valuable to consumers because there's a new alternative in the market now," he said. "Any time there's a new alternative, it dilutes the value of the things already in the market."

What Apple TV and Roku have going for them is that they aggregate content, Sappington continued. "Chromecast doesn't aggregate anything. It's just a connection technology."

From the article, "Chromecast: Big Threats Come in Small Packages?" by John P. Mello Jr.

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