The new app partnerships may help Google fight the usage decline of its 16 month old Chromecast device. Research firm Parks Associates released a study in July which revealed the percentage of Chromecast owners using the device monthly to view online video decreased from 78% to 73%, with only 22 percent claiming the Chromecast is the most used connected device in the home.

But since that time, Chromecast started being sold in Mexico, as well as adding support for several new apps, including Showtime and Starz, and a handful of games. Concurrently, the number of times users “cast” to the device rose from 400 million in July to 650 million by October, indicating a recent surge in usage.

From the article "Chromecast diversifies, adding Sesame Street, Comedy Central, and more" by Keith Nelson, Jr. 

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