Roku remains the leading streaming player in the United States, but Google Chromecast has knocked Apple TV into second place, according to Parks Associates.

The researcher says that 10% of US households have purchased a streaming media device so far in 2014 – already matching available sales data from 2013 as a whole.

Roku claims 29% of sales, with Google Chromecast on 20% and the more expensive Apple TV on 17%. New entrant Amazon Fire TV is in fourth place with 10%.

From the article "Chromecast eclipses Apple TV" by Julian Clover.

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