Chromecast is currently in approximately 6 percent of American homes, according to market research firm Parks Associates in June.

That may have been a reason for the company's push into a promotion on the one-year anniversary, its effort to increase interest in the service and to get existing users back onto the platform.

From the article "Chromecast turns 1! Celebrates by gifting free music to fans" by Joseph Mayton.

Next: Telecoms, services providers playing a niche role in the emergence of the smart home

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