Monday, September 23, 2013
Cognitive Networks Teams Up with Smart TV Industry Leaders at Advertising Week 2013
Made up of leaders from the Smart TV ecosystem, the panel will focus on Automatic Content Recognition (ACR) technology and how it is powering an enhanced Smart TV viewing experience. This newly-enabled technology allows advertisers and broadcast networks to deliver synchronized, interactive advertising and show content to consumers, such as real-time coupons, live viewer opinion polls, and social TV engagement based on popular social media platforms.
The "Smart TV Rising" panel will be moderated by Heather Way, senior analyst from Parks Associates.
From the article, "Cognitive Networks Teams Up with Smart TV Industry Leaders at Advertising Week 2013."
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