When Thomson Consumer Electronics Inc. launched its successful RCA DirecTV satellite service in 1995, it had to earmark $200 million for marketing, says Tricia Parks of Dallas consultancy Parks Associates, which studies emerging consumer technologies. Retraining consumers takes ''time and money,'' says Parks. ''New systems require whole new ways of thinking. It's a hard process.''

From the article "Commentary: Why Napster Is Good News," by Dennis K. Berman.

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