Tuesday, December 16, 2014

Comparing streaming sticks: How well will Roku, Chromecast, and Fire TV Stick sell this holiday season?

How well will the top three streaming sticks sell this holiday season?

By top three, we mean in terms of popularity, consumer reach and, in two cases, sales. After all, Amazon's (NASDAQ: AMZN) new Fire TV Stick is out of stock and will not ship until Jan. 15. But that hasn't stopped the retail giant from trying to garner pre-orders for the device--presumably hoping customers will be satisfied with slipping an "IOU" into those stockings dangling from the mantelpiece.

A recent Parks Associates survey found that in 2013, a significant percentage of all streaming sticks sold were intended as gifts. For example, 46 percent of all Chromecasts sold last year were used as gifts.

From the article "Comparing streaming sticks: How well will Roku, Chromecast, and Fire TV Stick sell this holiday season?"

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