Although Apple TV (not present at CES) and Roku control 64 percent of the Internet TV set-top box market according to Parks Associates, dozens of companies want a piece of that business. “Smart TV” products with built-in IP access would seem to obviate the STB category, but hopefuls see two significant opportunities: cable cord-cutters and viewers who do not have Internet-ready TV receivers.

While Google’s $35 Chromecast dongle for IPTV reception generated massive attention late last year, other companies are plunging ahead with similar plans.

From the article, "Connected Media Big at CES" by Gary Arlen.

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