As for connected car adoption rates, Parks Associates says 44% of car owners in US broadband households already have some kind of advanced connected car feature.

"The demand for connected car features is growing, encouraged by consumer expectations of a smartphone experience in all aspects of their life. Today, the connected car market overlaps with the market for mobile services and smartphones," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates.

"But this ecosystem must innovate beyond the smartphone experience in order to expand, and connected car players should develop assets or foster partnerships across adjacent connected ecosystems, such as the smart home and smart cities ecosystems."  

From the article "Consumers crave connected cars but not the connected costs."

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