Thursday, September 17, 2009

Consumers Putting Off CE Purchases: Survey

TwiceAccording to a new survey by Parks Associates, a market research firm and consultancy based here, CE spending has fallen below 2008 and 2007 levels, as recession-wary consumers continue to put off purchases.

"In general, U.S. consumers who are buying are taking longer to do so, spending more time researching the product, and then waiting for the right time - meaning a sale or steep discount - to make the purchase," said Parks CEO Tricia Parks.

From the article, "Consumers Putting Off CE Purchases: Survey" by Alan Wolf

Next: Studies Point To Return Of Residential-Install Growth
Previous: Parks/CEDIA Survey: Installers Sharpen Retrofit, Green Focus

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