Wednesday, February 25, 2015
Cord cutting increased by 1.4M homes in 2014, analyst says
Analysts appear to be scrambling to make sense of cord-cutting from a stew of consumer data. Parks Associates in January caused a mild furor when a survey of broadband homes returned data suggesting that as many as 7 million U.S. households would cancel their pay-TV subscriptions after services like HBO a la carte became available. MoffettNathanson's numbers for 2014 suggest a much lower cancellation rate this year, but the report didn't provide exact numbers.
From the article "Cord cutting increased by 1.4M homes in 2014, analyst says" by Samantha Bookman.
Next: Kraus: Winning the consumer through user interfaces
Previous: Parks on HBO cord-cutting worries: Don't panic
Comments
Post a Comment