The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates .

He said three SVoD leaders -– Netflix Inc. (Nasdaq: NFLX), Amazon.com Inc. (Nasdaq: AMZN) and Hulu LLC -– are prime examples, as each has introduced new tiers or subscription options aimed at luring in new customers. Among them, he said, Amazon has seen the percentage of consumers opting for its annual subscription drop since 2016 but has made up for in part with newer monthly subscription options or subscriptions directly to Prime Video.

But CuriosityStream "has been far more willing than most OTT services to experiment with various aspects of their service," added Hunter Sappington, a research analyst at Parks Associates. He cited its ongoing work with traditional and virtual MVPDs, as well as SVoD aggregation services such as Amazon Channels and VRV.

From the article "CuriosityStream Expands Its OTT Video Model" by Jeff Baumgartner.

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