Sling TV will cost $20 monthly for about a dozen live Net-delivered TV channels, including ABC Family, Cartoon Network, CNN, Disney Channel, ESPN and ESPN 2, the Food Network, HGTV, TBS, TNT, The Travel Channel and Adult Swim.

And customers can add more channels via news, sports or kids extra packages ($5 monthly). "It's designed and targeted for millennials, who we see are not choosing traditional pay TV nearly like the previous generation," said Sling TV CEO Roger Lynch.

Already 55% of U.S. broadband households subscribe to a streaming TV service, according to Parks Associates.

As consumer adoption of streaming has boomed and some pay TV customers are trimming — and a few cutting — the cord, content providers such as HBO and Showtime have stand-alone services in the works. And Sony is testing its own Net TV service, too.

From the article "Cutting the Cord: Net TV grows in quantity and quality" by Mike Snider.

Next: Cutting the cord: Dish's Sling TV could win older fans
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