Digital Radio Shares Terrestrial Radio Strengths. The strengths of traditional radio hold true with digital audio. People are able to consume it while doing other things. While this may seem like a mark against audio; it’s actually its strength. Think about your workout this morning, your commute, your workspace, your day in general…how often did you use digital audio in some form? This ‘constant’ consumption helps increase ad effectiveness. Recent research from TargetSpot and Parks Associates show both ad recall and response have increased 11% since 2011 to 58% with digital audio advertising.

From the article, "Digital Audio Advertising, The Debutante Ball You Don't Want to Miss" by Rockie Thomas.

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